Marketing

The Power of a New Tagline

“The National Governors Association recently began billing itself as “nonpartisan,” rather than “bipartisan”—a subtle shift that speaks to the importance of knowing how your organization is perceived by insiders and outsiders alike.”

MSP’s new tagline, “Partnering in Your Association’s Success,” was chosen to underscore the commitment MSP shares in helping our association clients be successful.

Read more about the power of taglines.

We look forward to hearing from you!