Leadership and Governance

Five Perspectives for a More Strategic Planning Process

Logistics generally entails getting something or someone from point A to point B. Strategy on the other hand, refers to a plan to achieve an overall objective in a timely and effective manner. It’s hard to find a business publication today without a mention of being more strategic. In order to be successful in today’s challenging meetings environment, meeting professionals are challenged to meet their ROI, satisfy internal stakeholders, and engage and retain attendees, all of which require a commitment to a sound strategy from the onset of the planning process.

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